We're very proud to say that all our products are 100% Cruelty Free.

So, you can rest assured that no innocent animals were harmed or killed in the process of developing and creating our skincare products. 

Instant Effects are proud members of the PETA Global Beauty without Bunnies program.

Cruelty Free Peta Approve Brand Logo
two bunnies photographed in black and white

What does it mean to be a Cruelty Free brand?

Being a Cruelty Free brand means that the product has not been tested on animals. 

What's more, to make this claim, a brand needs to ensure that their suppliers are also free from animal testing throughout the entire manufacturing process. 

What to watch out for when a brand claims to be Cruelty Free.

It's important to do your research, not just on the brand itself, but the whole manufacturing chain. 

This is particularly true of brands that are owned by a larger organisation. If Cruelty Free products are important to you it will be necessary to check out the parent company too. 

rabbit wearing glasses sitting next to a book

How do I find out if a product or brand is Cruelty Free?

There are a few ways to find out if a brand or product is Cruelty Free.

If the company is Cruelty Free, they will normally have a Cruelty Free Logo located somewhere on their website (normally found on the footer of the website) or on their product packaging. 

Cruelty Free logo on Instant Effects packaging

There are three well-known Cruelty Free logos to look out for: PETA, Leaping Bunny (CCIC) and Choose Cruelty Free. 

A brand or company that has one of these logos has been approved by a Cruelty Free company and are now certified as Cruelty Free. 

Cruelty Free Logos

If the company doesn't show a Cruelty Free logo another option is to see if the company has an animal rights movement or Cruelty Free certification. 

If this isn't mentioned or shown anywhere on the company's website, then may not be Cruelty Free, however, you can always contact the company directly just to make sure. 

Rabbit and rat in field

When a product or brand says they are Vegan does this mean that they are Cruelty Free?

No, Vegan does NOT mean Cruelty Free.

If a product or brand is Vegan, it means that they don't use animal-derived ingredients (such as beeswax), however, they may still test on animals and so aren't necessarily Cruelty Free.

The reverse is also true, a product or brand that is Cruelty Free isn't always Vegan. This is because Cruelty Free only refers to non-animal testing, and the brand may still use non-vegan ingredients. Here at Instant effects, we try to ensure that all of our products are suitable for everyone, regardless of your skin type, age, gender, ethnicity or ethics. So, all of our products work on everyone, however, not all of them are vegan. 

Where we could create vegan products without compensating for efficacy, we have, however, some of our products contain collagen which is unrivalled when it comes to delaying ageing. 

Our vegan products include: AM Energiser, PM Recovery, 3D Lip Plumping Treatment, Lash & Brow Volumiser, and Deep Line Elixir.

For more information click here.

How Cruelty Free came to be.


The term Cruelty Free was first used by Lady Dowding, who persuaded manufacturers of fake furs to use the label 'Beauty Without Cruelty'

lady dowding photographed with a dog
Photograph of models at the group Fashion with Compassion


Cruelty Free was made popular in the US by Marcia Pearson who founded the group Fashion with Compassion.


The European Centre for the Validation of Alternative Methods (ECVAM) was established to protect animals from being used for experimental and other scientific purposes when there are other available testing methods.

Photo of the European Centre for the Vaildation of Alternative Methods
News paper article - Europe saying no to cosmetic testing on animals


The UK started a trend banning all testing on animals. Not long after many other countries followed.


The British Union for Abolition of Vivisection joined forces with New England Anti-Vivisection Society and the European Coalition to end animal experiments and create an international organization to campaign against animal testing.

British Union for Abolition on Vivisection & New Englanf Anti-Vivisection Society

There are still some companies based in countries outside of Europe, such as China, who require animal testing on their cosmetic products. 

The Leaping Bunny, a certified Cruelty Free program, and the PETA's Global Beauty Without Bunnies program, apply to a company's global market and do not certify products that use animal testing anywhere in the world.

Instant Effects are proud members of the PETA Global Beauty without Bunnies program. You can find out more about it here.

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