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CRUELTY FREE.
Let's talk
CRUELTY FREE.
PROTECT, HYDRATE, AND GLOW THIS SUMMER.
PROTECT, HYDRATE, AND GLOW THIS SUMMER.
With £10 off AM Energiser until the end of July!
PROTECT, HYDRATE, AND GLOW THIS SUMMER.
With £10 off AM Energiser until the
end of July!
Shop by Concern
FACE
EYES
HANDS
LIPS
LASH & BROW VOLUMISER.
A clear, gentle and highly effective formula that will thicken lashes by 40% and lengthen them by 20% in just 2 weeks.
With OX2 PRO Technology, the Lash & Brow Volumiser follicles are infused with oxygen to repair and strengthen eyelashes and brows and increase their growth rate.
DEEP LINE
ELIXIR.
The fast-acting topical treatment that's capable of instantly eradicating fine lines.
Combining our patented OX2 PRO Technology with Birch Sap and other active ingredients, the Deep Line Elixir improves your cellular energy to reduce fine lines and wrinkles, plump the skin and increase its elasticity.
INSTANT EYE LIFT.
The lightweight and refreshing serum that works in just 15 minutes to diminish dark circles, puffiness and fine lines, with results that build with regular use.
Its unique combination of active ingredients at their optimum concentration, and our patented OX2 Technology, works by increasing blood flow to the applied area to naturally plump and brighten the skin.
OX2 OXYGEN TRANSFER TECHNOLOGY
The secret behind the effectiveness of our products is oxygen.
In 2016 our founder, Richard Mears, developed a unique formula that allows your skin to absorb more oxygen for 24 hours, and therefore speed up its natural healing and restoration.
This revolutionary formula is our patented OX2 Oxygen Transfer Technology which forms the foundation of all of our products.
WHAT WE BELIEVE IN
1. Skin Wellness
Our products do more than just make you look your best, they also improve your skin's condition and health.
This is because our products are clinically proven to improve your skin's barrier function, as well as increase the rate of your cell's turnover.
So not only will you have a more even and radiant complexion, but you will also have younger, more energised skin.
2. Clinically Proven Results
All of our products undergo rigorous clinical trials to ensure they deliver real results.
To make sure that we have no involvement in the outcome of the results, all Instant Effects clinical trials are done by leading, fully independent, clinical laboratories with facilities in the US and the UK.
We do this because, firstly, we care about what you are putting on your skin, but, moreover, we want to make sure that we only launch a product that offers the exceptional results we promise and is genuinely effective. Find out more here.
3. Suitable for All
We appreciate that all skin is different. That's why we've tested our products across a wide panel of trialists, to ensure that they'll still deliver incredible results no matter your skin type, ethnicity, age or gender.
4. Cruelty Free
Did you know that "vegan" doesn't necessarily mean cruelty free?
Vegan skincare only refers to their ingredients, so they may still use animal testing to ensure their vegan products are safe for humans.
All of our products are 100% cruelty-free, so you can rest assured that no innocent animals were harmed in the process of developing and creating our products. We are approved by PETA's Global Beauty Bunnies program to be animal test-free. Find out more here.
5. Vegan...where we can be
We try to ensure that all of our products are suitable for everyone, regardless of your skin type, age, gender, ethnicity or ethics.
Where we could create vegan products without compensating on efficacy, we have. However, some of our products contain collagen, which is unrivalled when it comes to delaying ageing.
Our vegan products include:
AM Energiser, PM Recovery, 3D Lip Plumping Treatment, Lash & Brow Volumiser and Deep Line Elixir.
6. British Brand
We're proud to be British and to say that all of our products are manufactured in the UK.
In the UK there is a labour law which ensures that every working person has rights and can demand fair standards.
So you can be assured that we don't support forced labour in the production of our products.
7. Sustainable
All of our packaging is 100% recyclable, and our boxes are 100% biodegradable.
They are made from wood-pulp cardboard and cellulose and are coated with kaolin paste - all of which are natural substances.
We are on a sustainability journey as we care about the world we live in.
Shop Best Sellers
Instant Insider
- Posted: July 28, 2021
Most of us enjoy soaking up the warm summer rays, whether it's while having a barbecue with your friends and family, or when you're alone in your garden. But as wonderful as the sunshine is it is also incredibly dangerous and damaging for your skin, regardless of the forecast of the time of year.Read more » - Posted: July 09, 2021
Understanding and knowing what skin type you have can be a little daunting if not confusing. When shopping around it can be hard finding the right product for your skin, especially when products are labelled 'oily skin', 'combination skin' etc... We understand. But fear not, we are here to help!Read more » - Posted: June 04, 2021
Everyone should look after their skin, including men. Not only is it important to keep your skin healthy, but also protecting it against pollution and harmful UV rays. We understand it can be daunting learning about skincare, but have no fear, we have made it a little easier for you to digest.Read more »